Newton's Cradle
Are you a:
content constituent – marketing, sales, channel manager? You must requisition content with defined specifications

Companies need a different Content Production Model
Content creators & operations need a new operations model to meet constituent requirements

content as a strategic imperative
Business executives must view content as a strategic imperative


  1. Knowledge Delivered

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    Our theme this year is Knowledge Delivered. Why? We are all knowledge workers. Knowledge is actionable information. We operate inside organizations where knowledge creates value and competitive advantage. This makes knowledge and content strategic imperatives for any business. But we have a knowledge delivery problem.  Knowledge is locked away inside people’s minds,...
  2. B2B Sales Conversations — By Design

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    To paraphrase David Packard, sales conversations are too important to leave to sales people. B2B sales conversations for key touch points should be designed. This optimizes conversation effectiveness and simplifies selling. It provides a common baseline that makes feedback and continuous improvement possible. How have you designed the sales conversations...
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