Business Trends Indicate Need for Enterprise Content Strategy and Operations Management
Content Header Target Audiences: VP of Marketing / CMO; CEO/CFO; Marketing / Content Operations head Purpose: Provide insights from business analysts on important trends that impact business, marketing and content strategy: the digital enterprise, digital marketing, content and content operations, and their implications for business strategy Raise awareness of the need for enterprise content strategy that is different from traditional marketing content strategies for websites and content projects Support the case to execute content strategy through a new, leveraged, more efficient, content supply chain operations model. Topics: Content is a strategic imperative and driver of top enterprise objectives. To meet new requirements, challenges and business imperatives, businesses must embrace a new content (digital) mindset. Businesses need a content strategy that goes beyond marketing, websites and content projects. This must support ALL customer facing, content dependent groups, including sales, sales training, customer service, HR (talent acquisition), and the sales channel. Organizations must execute content strategies...