Avitage Master Content Publishing Briefing

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Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. You can share this page link, or links to the Slideshare PowerPoint version or the video version below.

Segments in this show address:

  • Why Content Publishing
  • Content Requirements and Challenges marketer face
  • Publishing Process versus the traditional Production process
  • A Specific Content Project Example
  • A Model for Applying the Publishing Process to All Content Projects

This is the native PowerPoint version. It contains extensive builds and audio with each slide. When you play the PowerPoint as a slideshow (outside of SlideShare) the audio will play and slides will advance automatically. For preview purposes, we have included the video version below as well (18 minutes).

You can remove the audio from slides for live presentation purposes. You can also save selected slides into separate, modular versions. When you do, try the PowerPoint to video conversion capability. This is how we’ve been making and maintaining custom video versions for well over a decade.

Convert the PowerPoint Show to Video

Click for larger version

Five easy steps:

  1. File / Save and Send menu selection
  2. Create video option
  3. Select Medium (852 x 480 for this show
  4. Keep (or select if not the default) Use Recorded Timings & Narration

The resulting file format will be a WMV file. This will be accepted by most video hosting sites. It can also be converted to MP4 format.


Avitage Master Content Publishing Briefing — Video Version (18 minutes)

Avitage Master Content Publishing Briefing — SlideShare Version

Avitage is a content operations services firm. We help B2B enterprise marketing and selling organizations execute content strategy through operations design and management.

We are not an agency, or creative group, and we no longer produce content. We implement a process that delivers better quality and performance from marketing and selling content, outputs from content operations, and returns on content investments.

If these ideas resonate with you, we welcome a conversation to discuss the implications for your business. Schedule a Conversation