Avitage Master Content Publishing Briefing

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Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives.

Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. You can share this page link, or links to the Slideshare PowerPoint version or the video version below.

Segments in this show address:

  • Why Content Publishing
  • Content Requirements and Challenges marketer face
  • Publishing Process versus the traditional Production process
  • A Specific Content Project Example
  • A Model for Applying the Process to All Content Projects

 

Avitage Master Content Publishing Briefing — Video Versions

(18 minutes)

Avitage Master Content Publishing Briefing — SlideShare Version

(Slide version of the video)

Avitage is a content operations services firm. We help B2B enterprise marketing and selling organizations execute content strategy through operations design and management.

We are not an agency, or creative group, and we no longer produce content. We implement a process that delivers better quality and performance from marketing and selling content, outputs from content operations, and returns on content investments.

If these ideas resonate with you, we welcome a conversation to discuss the implications for your business. Schedule a Conversation