Business Video — it doesn’t have to be this way
Your colleague walks through your office door and announces, “let’s make a video!” Quick, what images come to mind? What feelings hit your gut? “We need: cameras, lights, production people, someone to shoot, where, when is it needed, how long will it take, what will it cost, how will we use it, …? This feels daunting, are we up to this, can we succeed, is it worth it, does this even make sense …? It would be nice, but ….” Now ask yourself: what if it doesn’t have to be this way? Video is one of the fastest growing content formats that interest both audiences and marketers. So a lot is at stake to figuring this out. Change Your Mindset Paul Ritter of Interactive Media Strategies is a seasoned analyst of the video marketplace. I asked him what he thought was holding people back from making greater use of video....