1. Re-consider PowerPoint — It’s not just a presentation tool

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    I love this idea, that it’s not “just PowerPoint” anymore. I think PowerPoint offers organizations untapped potential for improved sales messaging, knowledge sharing, and customer communications. A better PowerPoint strategy can drive significant content production efficiencies, rapid development and turnaround times, easy content tailoring, the ability to scale content requirements, and dramatically lower production costs compared to documents. PowerPoint is where the corporate communication process starts. When we stop thinking of it as a presentation tool, and think of it as a business graphic development tool to create visual support for conversations, a new world of possibilities opens. How Important is PowerPoint to Your Sales Organization? Several years ago we conducted a survey of 10 technology companies asking them what percent of the hits to their marketing and sales intranet were for the data type PowerPoint. For each company, the answer was between 55% and 62%. In each company, PowerPoint...

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