1. Keeping PowerPoint in Perspective

    A recent New York Times article — We Have Met the Enemy and He is PowerPoint — is the latest in a (seemingly) never-ending series of articles deriding the tool. This is a good opportunity to move from the “cool” perspective of bashing PowerPoint, to consider it’s significant possibilities — even for content professionals. For over twelve years we have recommended a different perspective. Rather than view PowerPoint as a bullet-oriented presentation tool — it’s initial purpose — we suggest viewing it as a business graphic development, and even general communication tool. Training organizations have long embraced PowerPoint as a foundation for e-learning. Where would marketing webinars be without PowerPoint? As a production tool for general business people, nothing beats it and that’s why it’s so pervasive. But what of more “professional” users? A Tool for the Content Marketing Professional Consider the following marketing and sales content requirements facing most...
  2. Second Voice Vignettes for Telesales and Prospecting

    As a sales professional, telephone selling is a key element of my sales job, especially in the critical, initial stages of prospecting and engaging new customers. For many sales people this is a frustrating, time consuming, low probability of success activity. Here’s an approach that significantly improves your odds, provides value to your prospects, gives you important feedback and, for now, will clearly differentiate you from other sales people. I’ve been thinking about the binary nature of sales prospecting and cultivating initial customer relationships. Consider, with most sales calls: We either connect, or don’t Leave a voicemail, or not Send an email, or not The prospect answers, or doesn’t Is willing to talk, or not Is interested, or not Is willing to meet, or not Is the right person or not, etc. Of course, the odds of a favorable outcome for each option don’t favor us. But what if there...
  3. (Inside) Sales Needs Visual Support for Key Conversations

    In the B2B complex sale, more selling is occurring over the telephone than ever before. This ups the ante for effective visual support that makes it easier and faster to communicate important points. But visual support also helps customers convey those points to colleagues, usually without sales rep assistance. Whether part of a formal inside selling function, or as direct sales people working in the early stages of the customer engagement process, phone meetings and conference calls are the norm, not the exception. Phone-based sellers can dramatically impact their customers and their sales effectiveness by delivering visual support to voice conversations either just before the call through email, or with live web meeting technology. For a decade we’ve heard from companies like Webex and Citrix that web meetings can give sales people a better way to conduct sales meetings without travelling to meet with customers. Well, maybe, but I find myself...

B2B Marketing Zone