For 25 years Avitage has worked with B2B enterprise organizations, mid and small companies. Avitage customers sell complex offers and engage in a complex sales process. This requires strategies to educate buyers about each buyer’s business issues. Insightful, relevant, situation-ready content — both conversations and media — are vehicles for delivering that information.
Our services and work processes are industry agnostic. We work from both a project and strategic level, often simultaneously.
Sales leaders engage us to help assess and/or define their sales and channel content strategy. On their behalf we work with internal and external content development teams to “operationalize” that strategy. The result is improved sales performance due to a complete set of situation-ready sales content, for key sales engagement scenarios.
Our content strategy and operations work is conducted with heads of marketing and content operations. This addresses the 6 competencies of marketing and sales content strategy required for effective preparation and planning. We bring a well evolved, leveraged content supply chain process that is adapted to fit each customer’s environment and content operation maturity level.
Our project support helps marketing, sales and channel groups get more out of each project, resource, asset and dollar invested. It demonstrates the efficacy of our leveraged approach. It also reveals gaps in the existing operations process.
This brings Avitage customers to content operations proficiency faster, with less risk, and greater short term results, than a self-educating, “figure-it-out” approach.