Jim founded Avitage in June of 1994 to fulfill on the opportunities for multimedia in marketing and selling. The company strategy and execution are his overall responsibility.
The Avitage content operations publishing methodologies are the byproduct of four years with the electronic publishing division of Ziff Davis. The vision for the potential of innovative approaches to video for marketing and sales communications began during five years with Visage, an early company in the world of interactive videodisc.
For 20 years Jim managed Avitage as a software and custom content creation company. During this time, the principles and practices of a publisher’s operations model was apply within Avitage. The result was a defined, documented and refined content operation framework.
In 2014, Jim redirected the company mission to help enterprise organizations set up and manage their internal content operations based on Avitage frameworks and methods.
Jim is a graduate of the College of the Holy Cross and has a Masters in Business Administration from Babson College.