Channel partners need to execute the same marketing and sales initiatives as their source vendors.
But they often lack subject expertise, resources and budget to design and execute marketing, sales and content creation activities.
They need content they can edit, co-brand, and assemble with partner specific messages to provide an integrated partner/vendor story and associated content.
Lack of channel ready content is often a key reason for low partner performance. Early indicators include low quality lead levels, poor or too few lead campaigns, and weak selling.
Avitage content operations management services helps channel organizations assess, define and document the content use case requirements of their channel partners. But it also helps partners leverage vendor content into integrated and co-branded finished assets that optimize partner driven lead generation, marketing and sales enablement programs for each partner.