1. My customers don’t use social media

    This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it.  This thinking is the first cousin to the “we’re different” thinking that every vendor encounters when they try to bring proven solutions to new prospects. Both limit easily achievable possibilities. What does that mean, “use social media”? Is Twitter or Facebook the image you carry? OK, but ask yourself these questions: do your customers conduct online research, do they use Google? Then, you need to deal with social media. Social media, in part because of the buzz word nature and related hype, is intimidating. I suggest you replace the words social media, with online channels. There are two primary ways to think of using social media: to listen and to promote. Start By Listening Social media is a terrific, low cost (time and effort only) way to...

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