1. I Need A Plan for 200 Videos for the Channel, Chapter Five

    by
    Collaborating with the Channel    Max Wilson, Director of Marketing at WE-CAN Technologies,  has been asked by his executive team, (Chapter One), to develop an execution plan for delivering 200 videos for use in the channel.  He has responded with an email validating that 200 videos is approximately what is needed, (Chapter Two), and an email outlining a pragmatic production approach, (Chapter Three).   Max followed up with a recommended approach for evaluating the initiative investment, (Chapter Four).  In the evaluation he identified a potential channel partner adoption risk to be managed. Max sent the following email about a collaborative approach to channel partner adoption to his boss, Jim Everett, VP of Marketing. Jim, Our belief that the use of videos by the channel will be a great help is tempered by the pragmatic reality that it is likely to be received with a mixed level of enthusiasm.  All change efforts are.  We know that...

B2B Marketing Zone