1. An experience using sales conversation frameworks

      I was only four prospecting calls into my target list. I was calling to talk about sales performance issues. Then, I got this response from a sales manager I reached: “We don’t have any significant sales performance issues. We killed it last year.” Now, think about the ways your BDRs, direct, or partner reps would handled this situation. The many — different — ways. Fortunately, when I designed this conversation framework, I identified this as a potential scenario. I remember reflecting on and testing alternative approaches for different scenarios, over a couple of days. In this particular situation, I selected a question: “What possible constraints to hitting this year’s goals are you most concerned with?” Bingo! I got this: “Our reward for an outstanding year last year was significant increases in our quotas for this year. Last year most of my reps performed really well. But that doesn’t mean...

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… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
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