1. Don’t Just Curate Content – Harvest It

    This blog originally published on the Sandhill.com blog. Curate content to address many content challenges marketers face. Current curation practices focus on automatically generating newsletters, primarily based on third party articles. This approach severely under-utilizes this important tactic. The harvest step is perhaps the most significant part of our curation practice. When we curate content, both internally developed and third-party content, we harvest specific elements from within the source content itself. This reduces or eliminates creation by downstream users, and reduces the time effort for new content creation.   Don’t Just Curate Content – Harvest It! Enterprise marketing leaders and chief content officers use many tactics to serve numerous content constituents and their use case requirements. The emergence of the digital enterprise elevates requirements as groups beyond marketing, including sales and channel sales partners, but also customer service and HR (talent acquisition), must be supported in their use of content and content marketing tactics. One...

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Resolving the number one unconsidered cause of low B2B sales and marketing performance, and revenue growth …
… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
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