1. Content Source the secret sauce to quality content

      My cousin arrived from California the other day. As we sat enjoying a bottle of his excellent homemade Cabernet, he told me about his decades long wine-making hobby. Turns out there are many ways to screw up wine in the production process (technical term). But if you don’t begin with the right, quality grapes, there’s little you can do to improve it. It occurred to me this applies to content creation, doesn’t it? If you don’t have the right inputs, there’s little even a great writer can do to produce great content. Content Source is the secret sauce to quality content because it’s the way you acquire and prepare inputs to your content process. Our practice of using Content Source began over a decade ago. We quickly worked to make it a disciplined, robust content practice. When we consider our world without Content Source, we realize we would lose our: Leverage, efficiency...

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Resolving the number one unconsidered cause of low B2B sales and marketing performance, and revenue growth …
… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
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