1. Create Customer Content in Multiple Languages

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      The requirement to deliver customer content in multiple languages is further evidence of how new realities are introducing new requirements that demand new approaches. It’s also an example of how new requirements raise the importance of the ability to scale content operations. Content in multiple languages isn’t new. Technical publications, websites and marketing collateral have long dealt with this issue. But that’s exactly the point. Look at how those responsible to meet that requirement had to change content processes, adopt new technologies, and develop new techniques. You don’t know you say? Exactly, another point! The silo nature of organizations has created learning barriers. This post, and the book Global Content Strategy – A Primer, by Val Swisher can help you learn those lessons. Global Content Strategy – A Primer Over the last decade, our list of new content criteria has grown from 6 to more than 9 factors. Foreign language...

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