1. Twitter — What do you read at breakfast?

      I’m often asked, “how do you use Twitter for your selling activities?” Twitter is a primary resource for me to listen, learn and conduct research. I find great ideas, articles and people through Twitter. I curate important and long-life content as an essential, almost daily practice. My rule is, if it’s a good article and worth sharing, it’s worth sharing many times over time. I curate to Microsoft OneNote to support this practice. Listening “It’s not information overload. It’s filter failure.”— Clay Shirky Using Twitter to listen to topic specific conversations is a skill we really need to develop. I don’t have time to listen to everything. By selecting and cultivating people who share my interests, I leverage their research, insights, ideas and conversations. I pick up themes, topics and keywords that help me further my listening, but in an efficient way. I acquire articles, quotations, research and facts I...

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Resolving the number one unconsidered cause of low B2B sales and marketing performance, and revenue growth …
… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
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