Content Operations Can Create Marketing and Selling Breakthroughs
Marketing and selling content operations isn’t sexy. But it could be one of the most important focus areas for marketing leaders. See Is Content Operations Your Next Focus Area? Almost every week I see fresh survey results that continue to reflect the long-standing challenges that B2B marketers face (Content Marketing Institute). More importantly, I speak with people in companies and hear the same issues. The question is, “given all the internal and external expertise and creative resources available to organizations, why do these persistent and near universal content problems still exist?” McKinsey On Digital Marketing Operations This post was inspired by the McKinsey Insights article: How digital marketing operations can transform business. Here’s McKinsey’s assessment of current state: “Marketing operations are certainly not the sexiest part of marketing, but they are becoming the most important one. With businesses unable to keep pace with evolving consumer behavior and the marketing landscape,...
