1. Creating microcontent first might resolve your content problems

      Looking back, I’ve been involved with microcontent for 25 years in the content business with Avitage. Although we never called it that. The name Avitage was created from “audio-video montage”. A montage is a picture created from many little source images. Microcontent is each slide in your PowerPoint decks. If you think about where “knowledge” is stored in your organization, you might respond, “in our people’s heads, in our PowerPoint, and in document, video and perhaps audio files.” Probably in that order. Our first software application managed PowerPoint at the slide level. The application allowed individual slides to be assembled into “Collections,” without duplicating source slides. It operated in a manner similar to the thumbnail view in PowerPoint. But it managed an entire organization’s sanctioned and personal PowerPoint. We subsequently associated audio with each slide. Audio as microcontent. One audio element could provide coaching on the intent and use of the slide. A...

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Resolving the number one unconsidered cause of low B2B sales and marketing performance, and revenue growth …
… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
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