1. Avitage Master Content Publishing Briefing

    Through our consulting projects and content workshops, many people have asked us for copies of our content publishing briefing to share with colleagues and executives. Taking a page from Tom Peters, we’ve published our Master Content Publishing Briefing on our SlideShare channel, and it is available to download. You can share this page link, or links to the Slideshare PowerPoint version or the video version below. Segments in this show address: Why Content Publishing Content Requirements and Challenges marketer face Publishing Process versus the traditional Production process A Specific Content Project Example A Model for Applying the Process to All Content Projects   Avitage Master Content Publishing Briefing — Video Versions (18 minutes) Avitage Master Content Publishing Briefing — SlideShare Version (Slide version of the video) Avitage is a content operations services firm. We help B2B enterprise marketing and selling organizations execute content strategy through operations design and management. We are not an agency, or creative...
  2. Who’s going to stock the (content) pond?

      I love to look for paradox in life. Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. And yet, we wonder why this content “sucks.” (I’ve come to appreciate this is a technical content term when used in this context, not vulgar slang use of the term.) It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business.   Think “Stock the Pond” In New England, if you want a good fishing experience, you look for lakes and...

Recent Posts

Resolving the number one unconsidered cause of low B2B sales and marketing performance, and revenue growth …
… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
Contact: jburns@avitage.com           Phone: 508-397-7059           Copyright © 2021 Avitage Consulting LLC. All rights reserved.