1. New Criteria for Video

    Let’s make a video! What images immediately come to mind? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.? What about skepticism? Is it worth it? Will it work? Will the useful life be longer than 4 months? What distractions and un-intended costs will you face? And, what are the true costs? Traditional Video Thinking I’d like to introduce you to a different way of thinking about video. Most people think: Duration — videos should be short, people’s attention is very limited Style —  videos must be flashy, high impact, people want to be entertained Resources — video requires someone who knows how to do this, and is willing to do the “non-linear” (whatever that means) editing Website — we’ll put videos on our website Video quality is always a factor in people’s thinking and expectations. We find it useful to think in three broad...

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