1. New Criteria for Video

    Let’s make a video! What images immediately come to mind? Gotta get a camera, lights, green screen, Adobe Premiere or Final Cut Pro, etc.? What about skepticism? Is it worth it? Will it work? Will the useful life be longer than 4 months? What distractions and un-intended costs will you face? And, what are the true costs? Traditional Video Thinking I’d like to introduce you to a different way of thinking about video. Most people think: Duration — videos should be short, people’s attention is very limited Style —  videos must be flashy, high impact, people want to be entertained Resources — video requires someone who knows how to do this, and is willing to do the “non-linear” (whatever that means) editing Website — we’ll put videos on our website Video quality is always a factor in people’s thinking and expectations. We find it useful to think in three broad...

Recent Posts

Resolving the number one unconsidered cause of low B2B sales and marketing performance, and revenue growth …
… the inability to deliver effective knowledge, conversations, and situation-specific information (content), in context, at scale
Contact: jburns@avitage.com           Phone: 508-397-7059           Copyright © 2021 Avitage Consulting LLC. All rights reserved.