1. Who’s going to stock the (content) pond?

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      I love to look for paradox in life. Take content, for example. Content creation is undergoing a major shift from a few, centrally managed professionals, to many people, through out the organization, with varying skills, process understanding and techniques, who aren’t often managed in this process at all. And yet, we wonder why this content “sucks.” (I’ve come to appreciate this is a technical content term when used in this context, not vulgar slang use of the term.) It’s one thing to ask domain experts or writers to write short form blogs, and maybe try to find a relevant supporting image for a post. And a poor blog that takes someone a couple of hours to write, and few people read, has a relatively minimal impact on the business.   Think “Stock the Pond” In New England, if you want a good fishing experience, you look for lakes and...

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