Parting Recommendations for B2B Sales and Marketing Leaders
Those who conduct the most effective conversations, win.
Period.
To accomplish this requires:
Considered analysis and design of each critical engagement conversation.
This is a true transformation initiative impacting:
Mindsets, Skillsets and Toolsets -- especially Content
from the CEO on down.
For Marketing and Content Strategy:
If you conduct conversation analysis and design well,
your strategy will be obvious.